BAAL, n.
An old deity formerly much worshiped under various names. As Baal he was popular with the Phoenicians; as Belus or Bel he had the honor to be served by the priest Berosus, who wrote the famous account of the Deluge; as Babel he had a tower partly erected to his glory on the Plain of Shinar. From Babel comes our English word "babble." Under whatever name worshiped, Baal is the Sun-god. As Beelzebub he is the god of flies, which are begotten of the sun's rays on the stagnant water. In Physicia Baal is still worshiped as Bolus, and as Belly he is adored and served with abundant sacrifice by the priests of Guttledom.
--Ambrose Bierce - The Devil's Dictionary